Vision2reality

We bring vision into reality.

The confluence of our creative agency and retail display experience work in harmony to turn VISION2REALITY. V2R is the AXIS process whereby decades of industry experience enable us to manage every facet of a project’s lifecycle, from concepting to implementation.

 
 

Discovery

Research

  • Realize the path to purchase
  • Determine how the path will influence the purchase
  • Conduct consumer research
  • Carry out competitive review
  • Complete retail environment analysis

Development

Data-driven Design

  • Research influences design concepting
  • Data allows for better problem solving
  • Final designs are based on dynamic information gathering

Mass Customization

  • Take demographic shifts, product needs, and seasonal trends into consideration
  • Build scalability into each retail program

Engineering

  • Our engineers partner with our design team for a seamless transition from concepts to manufacturing
  • Process includes 3D renderings, prototyping, and value-engineering

Prototyping

  • Validates the engineering, materials, production methods, and overall functionality of the design

Testing

  • Perfects the message and product presentation

Production

Smart manufacturing blends domestic and global manufacturing to ensure quality and timing are not sacrificed, providing the lowest cost possible

Domestic:

  • Warehousing (1,500,000 sq. ft.)
  • Manufacturing (2,500,000 sq. ft.)
  • Wood, wire, tubing, plastic (injection, thermo, extrusion, acrylic), and glass printing (digital, litho, screen, finishing assembly & pack-out)
  • Offices in Chicago, IL (headquarters), Los Angeles, CA, and Seattle, WA

Global:

  • Warehousing (50,000 sq. ft. / 4645 sq. meters)
  • Manufacturing (400,000 sq. ft. / 37,161 sq. meters)
  • Wood, Metal, wire, Tubing, Plastic, Glass, Printing, Finishing Assembly & Pack-out
  • Office in Shanghai, China

Implementation

Logistics and installation

  • Full retail fleet support provided
  • Logistics management
  • Inventory management
  • National installation
  • Performance analysis