Dale Lentz, Project Manager

It’s rare you find someone as balanced as Dale. His strategic, no BS attitude, paired with an equally warm and friendly disposition, makes him a perfect fit for Axis Display Group. Dale comes to us with two degrees - one in Mechanical Engineering, and one in Business - and a whole lot of industry experience. After working as an engineer for 15 years, Dale’s desire for real, day-to-day interaction with people drew him to various roles within the display and store fixture industry.

Dale is a fast learner, and uses that ability to bring noticeable value to everything he does.

In his previous positions, Dale worked as a project manager for Cormark Inc., acquiring impressive skills managing projects for some of the world’s most recognizable brands. Most recently, Dale worked for Sears Holdings, gaining knowledge as a Fixture Buyer until being promoted to a Category Manager II.

At Axis Display Group, Dale will serve as a Project Manager, specifically aiding in the design, prototyping, and engineering phases of development. Dale will also oversee production and implementation processes for key accounts.

His diverse background, resourceful mind, and unique approach to open client communication, will ensure every angle of every project has been considered before delivering the best solution.

“Axis Display Group is very passionate about what they do. Their business model is different - better -  and it’s something I’m looking forward to being a part of.

When Dale isn’t busy kicking ass in the retail world, you can find him putting the final touches on his first novel - an exciting adventure mystery - or traveling to car shows to admire the beautiful craftsmanship of classic creations, especially the Ford Mustang.