Client: HUSQVARNA + CRAFTSMAN
Project: SMART SWITCH INTERACTIVE DISPLAYS
From the client
“From a retail marketing and merchandising perspective, it doesn’t get any better than AXIS. They consistently perform at the top of their game. Husqvarna products are available through a variety of retail channels, and AXIS develops programs that work hard to align our products and messaging with the consumer’s particular needs.”
— Jim Parello, former Marketing Director, Husqvarna
►Project Description
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Husqvarna partnered with AXIS to produce an interactive display that showcased the many features and benefits of their new SmartSwitch technology for riding lawnmowers.
Though originally created for the Husqvarna brand, the concept was quickly adapted to Craftsman mowers for Sears. This required the design to be easily interchangeable and adaptable among a variety of retail partners and dealers.
AXIS developed a display that included an oversized start button to draw customers in, and utilized back-linked icons to highlight various video clips explaining functions, features, and benefits of the product. The graphics and video content were uploaded onto SD cards to allow for easy interchangeability.
►DESIGN OBJECTIVES
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Direct shipping to retail partners and dealers
Plug and play, out-of-the-box ready
Visually showcase features and benefits of product
Interchangeable graphics and video
►MATERIALS & COMPONENTS
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Battery and direct power options for adaptability
Sheet metal and tubing
Magnetic graphics
Touch sensitive, push button activations
Vacuum-formed casing for push buttons
10” multivision monitor with audio
Interchangeable video content via SD Card
