Client: Skullcandy
Project: Retail Environment
►Project description
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Skullcandy, known for their bold approach to product design, uncompromising commitment to adventure, and celebration of all things loud, invited Axis Display Group to develop a fixture program to bring their Crusher Virtual Reality Audio headphones to market.
This product, much like Skullcandy’s target customer, takes what most people only dream of and makes it a reality. Initially debuted at CES 2016, testers of the headphones confidently claimed that Skullcandy is poised to set off a whole new category of headphones.
As Skullcandy continues to redefine the headphone market, an equally innovative in-store experience is an absolute must. Axis Display Group embarked on extensive market research, conducted numerous consumer studies, and had plenty of fun testing the product in order to immerse ourselves into the culture of the brand and the minds of people who live and breathe it.
What was presented to Skullcandy was not only a fixture program, but a proposed revamp of their current store environment, complete with fixtures and displays that provided the perfect place for shoppers to experience what great truly sounds like.
►Design Objectives
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Produce an extremely realistic render, as premium as the actual fixture
Create an immersive experience for the shopper
Prominent and recognizable Skullcandy branding, without being overwhelming
Squared corners & clean lines
Powered listening stations
Shelving and grid peg components for merchandising option
In-store security measures needed
Plug n’ play delivery
Scalable design to fit multiple channels
►materials & Components
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Hot-rolled steel
Acoustic Foam
Sustainable materials (wood, responsibly-sourced steel)
►services provided
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In-depth consumer and market research
Industry forecasting
Competitive analysis (brand and retailers)
Design
Architectural and space planning
Material sourcing
