Client: T-MOBILE + SAMSUNG
Project: INTERACTIVE DISPLAY
From the client
“We have over 3,000 locations globally and with new products and services constantly coming on board, we appreciate the forward thinking and level of customer service we receive with Axis Display Group. They never fail to deliver and manage our complex business with ease.”
-Jon Gaetz – T-Mobile
►Project description
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T-Mobile and Samsung partnered with AXIS Display Group to create an interactive, experiential display for thousands of T-Mobile retail stores across the United States. The display, placed in a central location of the store, was meant to showcase and demo the latest and greatest products and technologies from Samsung.
In conjunction with Wongdoody, AXIS developed a highly interactive display system that delivered the perfect balance of messaging and product presentation. Each device on the display connected to one of two overhead monitors, allowing shoppers to receive product specific information, demo, and compare devices in real-time.
►Design objectives
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Display should be engaging and fun
Interactive plug & play customer experience
Bold & impactful, yet integrate well within the various T-Mobile retail ecosystems
Precise and focused messaging
Side-by-side product comparison
Wireless platform to remotely upload and modify content
Trackable user engagement
Associate and shopper friendly
Ease of installation and maintenance
►Materials & Components
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Solid Surface
Laser Cut Acrylic
Powder Coated Tubing & Cold Rolled Steel (CRS)
Laminated MDF
LED Lighting
42” Samsung Monitors
MTI Product Security
CPU Driven Content
