Samsung Logo

PROJECT: Interactive Display
CLIENT: T-Mobile & Samsung


T-Mobile  and  Samsung partnered with AXIS Display Group to create an interactive, experiential display for thousands of T-Mobile retail stores across the United States. The display, placed in a central location of the store, was meant to showcase and demo the latest and greatest products and technologies from Samsung.

In conjunction with Wongdoody, AXIS developed a highly interactive display system that delivered the perfect balance of messaging and product presentation. Each device on the display connected to one of two overhead monitors, allowing shoppers to receive product specific information, demo, and compare devices in real-time.

Design Objectives:

  • Display should be engaging and fun
  • Interactive plug & play customer experience
  • Bold & impactful, yet integrate well within the various T-Mobile retail ecosystems
  • Precise and focused messaging
  • Side-by-side product comparison
  • Wireless platform to remotely upload and modify content
  • Trackable user engagement
  • Associate and shopper friendly
  • Ease of installation and maintenance

Materials & Components:

  • Solid Surface
  • Laser Cut Acrylic
  • Powder Coated Tubing & Cold Rolled Steel (CRS)
  • Laminated MDF
  • LED Lighting
  • 42” Samsung Monitors
  • MTI Product Security
  • CPU Driven Content

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