We bring vision into reality.

The confluence of our creative agency and retail display experience work in harmony to turn VISION2REALITY. V2R is the AXIS process whereby decades of industry experience enable us to manage every facet of a project’s lifecycle, from concepting to implementation.




  • Realize the path to purchase
  • Determine how the path will influence the purchase
  • Conduct consumer research
  • Carry out competitive review
  • Complete retail environment analysis


Data-driven Design

  • Research influences design concepting
  • Data allows for better problem solving
  • Final designs are based on dynamic information gathering

Mass Customization

  • Take demographic shifts, product needs, and seasonal trends into consideration
  • Build scalability into each retail program


  • Our engineers partner with our design team for a seamless transition from concepts to manufacturing
  • Process includes 3D renderings, prototyping, and value-engineering


  • Validates the engineering, materials, production methods, and overall functionality of the design


  • Perfects the message and product presentation


Smart manufacturing blends domestic and global manufacturing to ensure quality and timing are not sacrificed, providing the lowest cost possible


  • Warehousing (1,500,000 sq. ft.)
  • Manufacturing (2,500,000 sq. ft.)
  • Wood, wire, tubing, plastic (injection, thermo, extrusion, acrylic), and glass printing (digital, litho, screen, finishing assembly & pack-out)
  • Offices in Chicago, IL (headquarters), Los Angeles, CA, and Seattle, WA


  • Warehousing (50,000 sq. ft. / 4645 sq. meters)
  • Manufacturing (400,000 sq. ft. / 37,161 sq. meters)
  • Wood, Metal, wire, Tubing, Plastic, Glass, Printing, Finishing Assembly & Pack-out
  • Office in Shanghai, China


Logistics and installation

  • Full retail fleet support provided
  • Logistics management
  • Inventory management
  • National installation
  • Performance analysis