Client: Fedex Office

Signage
Written By Mix Creative Group

Industry: Commercial Printing / Retail Services

Project: Dye‑Sub Signage & In‑Store Retail Program

 
 

►Project
Overview

  • Project Details

    • Location: Multiple U.S. FedEx Office locations

    • Completion Timeframe: Multi-phase rollout

    • Services: Retail Program Design, Signage Engineering, Manufacturing, Installation

    • Materials: SEG graphics, flutter flags, modular H-frames, countertop fixtures

    FedEx Office wanted to reimagine how its dye-sublimation printing service was promoted in-store. This high-impact printing process offers customers—from small business owners to event planners—a bold new way to share their messages.

    The goal was to:

    • Increase awareness of the service

    • Inspire customers with creative possibilities

    • Enable employee–customer collaboration during the design process

    AXIS worked with FedEx Office to develop a multi-faceted, adaptable signage program strategically placed within key Zones of Shopper Engagement.

►pROJECT
GOALS

    • Elevate visibility of dye-sub printing as a premium offering

    • Engage customers at multiple touchpoints in the store journey

    • Ensure displays work with existing FedEx Office fixtures

    • Create changeable graphics to match seasonal and promotional needs

    AXIS Role:

    -Developed service storylines to guide design:

    • Surprise & Delight – Inspiration and choice

    • Consult & Inform – Collaboration and education

    • Function & Adapt – Modularity and flexibility

    -Engineered solutions for varied store footprints and layouts

    -Designed, prototyped, and delivered durable, changeable signage

 

►DESIGN CONSIDERATIONS

    • All elements mount to or integrate with existing fixtures to minimize disruption

    • Modular structure allows quick graphic swaps for campaigns and promotions

    • Neutral yet branded aesthetic ensures compatibility with varied store interiors

 

►shopper engagement

  • 1. Road / Curb

    • Element: Flutter flags

    • Purpose: Capture attention from passing traffic and draw customers into the store

    2. Window

    • Element: Backlit SEG sign

    • Purpose: Showcase bold, high-resolution dye-sub graphics visible from outside

    3. Runway (Main Aisle)

    • Elements: H-frame stands, freestanding signage

    • Purpose: Create visual interest along primary customer pathways

    4. Customer Service Zone

    • Element: Integrated countertop displays

    • Purpose: Facilitate employee–customer design conversations

    5. Execution & Fulfillment Zone

    • Element: Production-area signage

    • Purpose: Reinforce quality and customization possibilities during order processing

    6. Post-Purchase

    • Element: Take-away materials

    • Purpose: Encourage repeat orders and referrals

 
Mix Creative Group

Mix Creative Group is a full service marketing and project management collective working to creatively and strategically empower growth for our clients and their businesses.

https://www.mixcreativegroup.com
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