Client: HYPERTHERM

DisplaysInteractive
Written By Mix Creative Group

Project: INTERACTIVE Retail DEMO UNIT

 

►Project
Description

  • Hypertherm and AXIS partnered to create a multi-faceted demo unit for use in specialty retail locations.

    The product displayed, Hypertherm’s latest innovation for their Powermax cartridge system, streamlined the use process for their customers - turning what once was a five-step process into one step. The demo unit needed to show a side-by-side comparison of both technologies in action with a focus on overall productivity gains and compatibility with existing product lines.

►design
OBJECTIVES

    • Create a way to capture and compare speed (time-saved) between the existing five-step technology and the new one-step technology

    • Clearly demonstrate ease of changing out the cartridges

    • Provide counter and floor unit options

    • Ensure adequate co-branding opportunities for partners

 

►DESIGN
PROCESS

  • AXIS created three initial directions for Hypertherm to consider: the Sweep, the Framed Base, and the Tower. Design details are provided in the next section.

    Ultimately, Hypertherm chose the Sweep concept which AXIS perfected through prototyping and testing.

    PRODUCTION:

    • Produced 20 units for use at trade shows and select retail locations.

►DESIGN
CONCEPTS

  • CONCEPT: SWEEP

    • Fabricated plastic

    • Bins and receptacles for each style of cartridge

    • Changeable graphic supported by simple tubing base

    • Demo unit can be used as a counter display or paired with the tubing base

    • Opportunities for co-branding

    • Optional interactive piece (“Challenge” timer)

    Floor Unit:

    • 24”W x 66”H x 12”D or

    • 18”W x 66”H x 12”D

    Counter Unit:

    • 24”W x 24”H x 12”D or

    • 18”W x 24”H x 12”D

    CONCEPT: FRAMED BASE

    • Fabricated metal framework

    • Single receptacle for demo of cartridge styles

    • Changeable graphic

    • Storage cabinet base with open shelves

    • Optional interactive piece

    • Optional video screen

    • Co-branding opportunities

    • Floor Unit: 18”W x 66”H x 12”D

    • Counter Unit: 18”W x 24”H x 12”D

    CONCEPT: TOWER

    • Laminate clad wood construction

    • Receptacles on each side allows multiple demos of cartridge styles

    • Changeable graphics

    • Optional use of video screens

    • Co-branding opportunities

    • Literature packets

 
 
Mix Creative Group

Mix Creative Group is a full service marketing and project management collective working to creatively and strategically empower growth for our clients and their businesses.

https://www.mixcreativegroup.com
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