Client: PERCEPTION KAYAKS (Confluence Outdoor)

FixturesEnvironments
Written By Mix Creative Group

Industry: Outdoor Recreation / Sporting Goods

Project: Retail Fixture Program

 

From the client

“AXIS knows the shopper. They understand the channels. They excel at manufacturing, and they distill all of this into highly effective retail. AXIS looks after every detail and really works hard to ensure projects run smoothly, on-time, and on budget.”

-Hastings Blumer, Director of Product Management & Marketing – Confluence Outdoor

 

►Project Overview & Results

  • Confluence Outdoor, parent to eight paddlesports brands, partnered with AXIS Display Group to create its first-ever retail merchandising program for Perception Kayaks.

    With kayaking’s rise in popularity, many kayaks were being sold in overcrowded superstore displays with no education, brand story, or product interaction. Perception needed a standalone, scalable fixture system to showcase their kayaks, educate shoppers, and drive sales.

    Results:

    • 1,000+ displays produced and shipped nationwide

    • 49% sales increase in stores with the display vs. 36% in non-display stores

    • Higher price point products sold more effectively in competitive categories

    • Named “Best in Class” by Dick’s Sporting Goods, leading to expanded fixture programs including wall displays for paddle sports

 

►DESIGN OBJECTIVES

    • Position kayaks upright for visual impact and small footprint

    • Integrate “High, Eye, Buy” adjustable messaging for shopper engagement

    • Design adjustable headers and swing panels to fit multiple kayak shapes/sizes

    • Include accessory clips for add-ons like paddles

    • Ensure displays are modular, flexible, and scalable for varied store spaces

►Project Solution

    • Minimal fixture footprint to highlight the kayak, not the hardware

    • Adjustable design for 1–3 kayaks

    • Bundled accessory options for a complete purchase experience

    • Modular construction for easy integration into diverse retail environments

    • Educational graphics to guide shoppers through features, fit, and materials


    Materials & Components

    • Powder-coated steel

    • Steel tubing

    • MDF (clear coated)

    • Digitally printed graphics

 

Perception Kayaks put out a video that helped to inspire the new retail experience:

 

For more information on Outdoor Retail solutions, check out our Outdoor Retail Consumer Insights Guide.

 
Mix Creative Group

Mix Creative Group is a full service marketing and project management collective working to creatively and strategically empower growth for our clients and their businesses.

https://www.mixcreativegroup.com
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